What You Need to Know (and Ask) before Investing in Onsite Optimization Tools

SEO stands for search engine optimization. It’s a vital part of onsite optimization and together, the two work towards ensuring your website ranks high in SERPs (search engine results pages.)
There are many tools, paid and free, available to help you optimize your site and get onsite optimization tool at www.seoempiro.com. But before you go crazy with accessing the tools, let’s talk about the basics. And there’s nothing more basic than the question of whether you actually need SEO.
Onsite optimization, and SEO, makes for some big decisions. At best, the risk can pay off and increase your site traffic and hopefully, your conversion. At worse, you can damage not only your site but also your reputation.
Onsite optimization professionals provide the following services:
semantic web12• review of site content and structure
• provide technical advice geared towards website development
• do actual content development
• manage online business development campaigns
• do keyword research
• facilitate SEO training
• provide expertise in specific markets and geographies
Google search results pages contain organic search results, but also paid ads (quite eloquently marketed as “sponsored”). As such, Google advertising won’t have any effect on your site’s presence in SERPs. Organic search results, meanwhile, doesn’t cost anything but is entirely dependent on, you guessed it, how well-optimized your site is.
So do you need SEO? The answer is YES. If you want your site to be strategically placed in SERPs, then you most definitely need SEO and onsite optimization. Why do you want your site to be ranked higher on SERPs? The answer is simple. Majority of the people do not even click on page 2 of search results. So even if you have the best products, the best deals, the most awesomely designed site, if you cannot drive people to see the site, it won’t matter. Good SEO ensures your site is “suggested” to those looking for relevant information. This drives traffic and conversion.
Now that we’ve established that, should you rely on onsite optimization tools or should you hire an SEO professional?
We would venture to suggest that you learn about SEO first. You can check out Google’s Webmaster Guidelines or Google 101: How Google crawls, indexes and serves the web. Now if you found those easy enough to understand, then maybe you can handle your own site’s SEO needs yourself with the help of a few tools.
But if your eyes glazed over and you felt your brain turn to mush with all that, then hiring an SEO expert may be the way to go. The best time to do that is when you’re just in the planning stages of the website or site redesign. Just ensure that you check out the SEO expert’s previous body of work and that you are both in agreement over what you want to achieve for the site.